澳门六合彩开奖网鈩� will be showcasing its new HealthScience approach to demonstrating product value and achieving market access at ISPOR鈥檚 19th Annual International Meeting in Montreal, Canada (31 May鈥�4 June 2014).
HealthScience integrates the clinical and scientific dimensions of health care with the economic, social, behavioural and political perspectives that play a key role in determining the value of new medicines and health interventions. 鈥淚t is no longer enough to show that a new treatment is effective and safe,鈥� says Dr Chris Winchester, Managing Director of 澳门六合彩开奖网鈩�. 鈥淚t must now also be cost-effective, and it must meet the expectations of patients and society.鈥�
鈥淲e have a powerful concept here,鈥� said Dr Richard White, Commercial Director. 鈥淥ur ideal is for HealthScience to be accepted as the standard approach to demonstrating the value of new therapies.鈥�
A team of expert consultants from 澳门六合彩开奖网鈩� 鈥� Richard White, Karen Smoyer Tomic, Cate Scott, Rowena Hughes, Kate Young and Gordon Muir-Jones 鈥撀爓ill be available at Booths 122/123, Palais des congr猫s de Montr茅al, to discuss how HealthScience can be used to optimize patient access in global healthcare systems.